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FieldKeel vs ServiceTitan: A ServiceTitan Alternative for Mid-Size Shops
ServiceTitan is a heavyweight in trades software. It describes itself as software for commercial and residential trades, covering dispatch, call booking, invoicing, pricebook, payroll, memberships, marketing attribution, and deep reporting. Large, growth-focused contractors get a lot out of it.
Many mid-size shops don't need all of that. They need the dispatch board to work, crews to know where they're going, and hours approved without a fight. That's what FieldKeel is built for. It's a field service and operations management platform that keeps dispatch, crews, time, and approvals in a single workspace: dense on desktop, app-like in the field. Pricing is published: Starter $299/year (5 users, 5 GB), Professional $499/year (10 users, 20 GB), and Business (contact sales; up to 100 users, 250 GB).
FieldKeel vs ServiceTitan at a glance
FieldKeel
- Pricing
- Published annual plans: Starter $299/year · Professional $499/year · Business contact sales
- Plans
- Three plans: Starter, Professional, Business
- How you start
- 14-day free trial
- Users / storage
- Starter 5 users / 5 GB · Professional 10 / 20 GB · Business up to 100 / 250 GB
- Dispatch
- Dispatch board: today's work, crews in the field, and jobs needing a decision
- Time and approvals
- Clock sessions and review queues next to the jobs they belong to
- Field app
- Installable web app on phone, tablet, and desktop, with no app store needed
- Offline field work
- Prepare assigned My Day jobs; queue clock, notes, materials, photos, and signatures; sync when back online
- Missing access warnings
- Amber badge, Jobs tab, Schedule filter, and soft dispatch confirm when site access notes or contacts are missing
- Call booking and recording
- Not offered on the FieldKeel site
- Invoicing, pricebook, estimates
- Not offered on the FieldKeel site
- Memberships
- Not offered on the FieldKeel site
- Marketing and reporting
- Not offered on the FieldKeel site
- Accounting
- Not offered on the FieldKeel site
ServiceTitan
- Pricing
- Not published. Per-technician pricing; you "Request Pricing" through sales
- Plans
- Three packages: Starter, Essentials, The Works
- How you start
- Free demo with sales
- Users / storage
- Priced per technician; details provided by sales
- Dispatch
- Drag-and-drop dispatch board for fleet and tech management
- Time and approvals
- Payroll management (configurable payroll in The Works) and commission tracking
- Field app
- Native Field Mobile App on the Apple App Store and Google Play, with offline support
- Offline field work
- Native Field Mobile App offline support
- Missing access warnings
- Not called out as a first-class access readiness warning in public materials
- Call booking and recording
- Yes
- Invoicing, pricebook, estimates
- Yes
- Memberships
- Customizable memberships
- Marketing and reporting
- Marketing attribution tied to revenue; in-depth reporting on close rates, booked jobs, and tech performance
- Accounting
- Accounting features listed on the site
| Feature | FieldKeel | ServiceTitan |
|---|---|---|
| Pricing | Published annual plans: Starter $299/year · Professional $499/year · Business contact sales | Not published. Per-technician pricing; you "Request Pricing" through sales |
| Plans | Three plans: Starter, Professional, Business | Three packages: Starter, Essentials, The Works |
| How you start | 14-day free trial | Free demo with sales |
| Users / storage | Starter 5 users / 5 GB · Professional 10 / 20 GB · Business up to 100 / 250 GB | Priced per technician; details provided by sales |
| Dispatch | Dispatch board: today's work, crews in the field, and jobs needing a decision | Drag-and-drop dispatch board for fleet and tech management |
| Time and approvals | Clock sessions and review queues next to the jobs they belong to | Payroll management (configurable payroll in The Works) and commission tracking |
| Field app | Installable web app on phone, tablet, and desktop, with no app store needed | Native Field Mobile App on the Apple App Store and Google Play, with offline support |
| Offline field work | Prepare assigned My Day jobs; queue clock, notes, materials, photos, and signatures; sync when back online | Native Field Mobile App offline support |
| Missing access warnings | Amber badge, Jobs tab, Schedule filter, and soft dispatch confirm when site access notes or contacts are missing | Not called out as a first-class access readiness warning in public materials |
| Call booking and recording | Not offered on the FieldKeel site | Yes |
| Invoicing, pricebook, estimates | Not offered on the FieldKeel site | Yes |
| Memberships | Not offered on the FieldKeel site | Customizable memberships |
| Marketing and reporting | Not offered on the FieldKeel site | Marketing attribution tied to revenue; in-depth reporting on close rates, booked jobs, and tech performance |
| Accounting | Not offered on the FieldKeel site | Accounting features listed on the site |
ServiceTitan details are from servicetitan.com and its pricing page as of October 8, 2026. ServiceTitan doesn't publish prices.
Where ServiceTitan is stronger
ServiceTitan is far broader. It handles the front office (call booking, call recording, marketing attribution) and the back office (invoicing, pricebook, payroll, commissions, accounting). Its reporting tracks close rates and technician performance, and it supports memberships and mobile estimates. It also covers construction projects as well as service visits. If you're a large residential or commercial contractor running a call center, sales-driven technicians, and memberships, ServiceTitan's depth is a real advantage. FieldKeel doesn't offer those features.
Where FieldKeel wins
You can see the price. ServiceTitan's pricing isn't public. You book a demo and get a per-technician quote. FieldKeel lists plans plainly: Starter $299/year (5 users), Professional $499/year (10 users), and Business by quote for larger teams (up to 100 users). You can budget for Starter or Professional before you talk to anyone.
Start in days, not after a sales cycle. With FieldKeel you start a 14-day free trial and put your real jobs, crews, and schedules on the board. Your crews install the app from the browser, with no app store needed.
Focused on operations. FieldKeel does a few things well. The dispatch board shows today's work, crews in the field, and jobs that need a decision. Clock sessions and review queues stay next to the jobs they belong to. Jobs, schedules, sites, and each person's My Day round it out. You aren't paying for a call center, marketing suite, or memberships engine you won't use.
Field-friendly by design. Bottom navigation, large targets, and keyboard-safe forms make FieldKeel easy to use on a phone at a job site. The office gets a dense desktop layout.
Who should choose which
Choose ServiceTitan if:
- You run a large shop with a dedicated office or call center and want call booking, recording, and marketing attribution.
- Invoicing, pricebook, memberships, payroll, and commissions need to live in one system.
- You want deep sales and technician performance reporting.
- You have the budget and staff for a sales-led rollout.
Choose FieldKeel if:
- You're a mid-size HVAC, plumbing, electrical, pest, landscaping, or facilities company that mainly needs dispatch and crew control.
- You already handle invoicing and accounting elsewhere.
- You want published annual plans (Starter or Professional) you can approve without a sales call.
- You want field staff on a web app installed straight from the browser.
- You want to be up and running from a free trial, not a long evaluation.
FAQ
- How much does ServiceTitan cost?
- ServiceTitan doesn't publish prices. Its pricing page describes per-technician pricing across three packages (Starter, Essentials, and The Works) and asks you to request pricing or book a demo. FieldKeel Starter is $299/year (5 users, 5 GB), Professional is $499/year (10 users, 20 GB), and Business is contact sales (up to 100 users, 250 GB).
- Is FieldKeel a full ServiceTitan replacement?
- For most ServiceTitan customers, no. FieldKeel doesn't offer call booking, invoicing, pricebook, memberships, payroll, or marketing tools. It's a focused alternative for shops whose main need is dispatch, crews, time, and approvals.
- Do technicians need to download an app from an app store?
- No. FieldKeel installs on phones, tablets, and desktops directly from the browser.
- How does FieldKeel handle time and approvals?
- Crews clock sessions against jobs, and the office reviews them in queues that sit next to the jobs they belong to. Approvals happen with the job details in view.
- How do I try FieldKeel?
- Start a 14-day free trial at fieldkeel.com. No demo is needed to get started.
Get your dispatch board running this week
Skip the sales cycle and see whether FieldKeel fits your shop with your own crews and jobs.